Making up words and describing things in exciting ways is how the impotent make themselves feel better. You don’t just "start" a computer application. What you are doing is so important it rivals moonshots and maiden voyages, you "launch" it. You don’t "fix" a laptop. What you are doing is so butch and hardcore, you "flatten" and rebuild it. One of the most useless additions to the English language from this brigade of macho-mercenary-gangstas, is "functionality". Function does fine. Stop pretending you’re clever by using the stupid word. You just reveal yourself as a tool.
I expect this kind of crap from men trying to impress themselves but today, the self-important, word-mangling, chump-of-the-day-award goes to a woman.
In describing a medical breakthrough that took a couple of teams working together, she said, “This kind of cooperativity is blah blah blah…” I write, blah blah blah there because I was unable to remember what the rest of the message was, I was so busy wrestling with what cooperativity has over plain old cooperation.
She totally undervalued her opportunity to maximise and leverage her information delivery with the consumer/participants using a benchmarked methodology that guarantees enhanced synergy in the multi-media ecosystem.
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