22 April 2008

Socks Appeal

Everything is being medicalised.

“It’s a shocking fact that 1 in 2 men will suffer from baldness.” (real TV ad.)

Well uhm actually no, at 1 in 2, that’s a quarter of the population and you can’t just suddenly tell me that’s a condition. Creating need where there wasn’t one previously is of course one of the tools of the trade for marketing types, but sub-groups of needs are now being created, and need to be addressed.

My socks make me feel insecure. They are socks developed to address the Deep Vein Thrombosis and Diabetes brigade. They’re nicely padded on the bottom and have firm elastic around the ankle that sort of gets less firm as they go up the leg. Now I’m not in the DVT Diabetes group and all this does to me is makes me feel like my socks are constantly falling down.

Now here’s a really shocking fact. I in 2 men let the gap between pant leg and sock show, when they sit. This is unforgivable and I try hard not to get caught in that unfortunate and unsightly position. My socks are leading me to believe that I am constantly on the brink. I am nervous. Where are my anti-nerve-no-gap-socks?

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